The role of a major brand bag

A major brand bag plays the role which raises a user's status more.

Consumers purchase the quality goods by the rare material, the refined design, and precise manufacture at a suitable price.

When a user walks around with a major brand bag, behavior suitable for status and a major brand bag produce a synergistic effect.

The customer can get higher status.

                                                     Taylor Swift　     souce:@seleb_photos

The RANDOSERU which symbolizes Japanese culture

More than 100 years ago, rucksack brought in by a Dutchman was improved by a Japanese hand. The RANDOSERU secured the position of the traditional brand which represented a Japanese culture product now.

The Japanese culture emerges for the style of a design and the product by warm consideration and delicate color and decoration. Particularly, the producer who imagined the action of the user does sewing it on a machine and knitting by hand.

The producer of a Randoseru does not like living in a luxury home and taking Benz. 

The producer of a Randoseru likes seeing always the scenery along which people who carry a Randoseru on the back pass. 

The producer of a Randoseru likes seeing the form of a backpack not change, after the user of a Randoseru treats a backpack violently. 

Quality of the RANDOSERU(Backpack) - The third

The Randoseru is usable from infant of 60cm15kg to adult of 180cm85kg

                    The pretty girl who carries a Randoseru on her back

                                                      In London
                                           source : http://hayabusa3.2ch.net/test/read.cgi/news/1375421983/

The RANDOSERU is the traditional bag which Japan brought up, and the basic design is finished.

The factor to greatly control the quality of the RANDOSERU is temperament and character of the engineers. Temperament and the character of the engineer are expressed as dignity of the products.
Each company makes originality for an external design and a detailed design.

But company must ascertain the satisfaction of consumers. Added value is not recognized by consumers and may become the reverse evaluation quality. It may lead to the distrust of product.

The engineer carries our product on his/her back for a long time and experiences the various use situation. The engineer understand that a close production device is necessary. Thus, the warm production becomes the manual labor. It is sewing in particular.

Quality of the RANDOSERU(Backpack) - The second

The maximum element to give quality is a kind and the groundwork of the material. The level of the quality is decided by surface fluency and uniformity of the fiber.

The touch when I handled a randoseru has good cow real leather. The touch is slightly firm, but it is cordovan leather to have good luster.

The cordovan can take only two sheets from one horse.
There is no crack and there is little uniform skin of a fiber.
In order to cut out oxhide leather from large cowhide, it is not more rare than cordovan.

Natural leather has variation in quality and, as for it, an input price is not stabilized, either. 

Artificial leather was developed in order to correct the fault which deals with natural leather. 

In order to improve the artificial leather for Randoseru a color and gloss and to make composition of a fiber uniform, high production technology is required.

The made artificial leathers resist wind and rain and can endure violent handling.

Let's have a break.

                                The backpack which is using Clarino 

Quality of the RANDOSERU(Backpack) - The first

The quality includes a guarantee of quality and quality control (inspection) and an examination. An international standard has ISO9001 and ISO2859(AQL).

The quality includes a guarantee of quality and quality control (inspection) and an examination. An international standard has ISO9001 and ISO2859.

ISO9001 and ISO2859(AQL) are knowledge necessary for the expert of the producer. I write down a personal opinion about quality necessary for consumers.

Registration mark

If consumers have knowledge of some quality, consumers are useful when they purchase it.

The quality of the product is decided in the ratio of material and technique and inspection. Producers decide a production cost price in consideration of the level of the quality.and the production expense.

Let's have a break.

                                                       Alligator skin

When I was young, father who worked in the trading company came home with alligator skin. The crocodile skin was very hard, and I was not able to bend it. Father showed me a wallet made using the back side of the alligator skin. When it was yellow, I memorize it. Father told me to have bought the wallet.

Various Bags In Backpacks

There are  a rucksack,  a randoseru, and  a school rucksack in  a backpack.
There is also a school bag in attending school.

A rucksack is a bag carried on the back.

A rucksack has many products made of cloth, its use is various, and form and color are also abundant in variations.
Since it is a product made of cloth, it can change according to the thing which form puts in.
Moreover, many prices of goods are cheap.

The junior high school student and the high school student are using the school bag. 

When the things to put into a bag are heavy things, such as a textbook, it hangs on shoulder of one of the two. 

                                      A rucksack　and a school bag

The backpack is a rigid receptacle. 

Because, it is for the thing to put in a backpack not to change and to keep a crack from being attached. 

The origin of a randoseru is a knapsacka rucksack carried in from the friendly nation Netherlands about 100 years ago for the wealth and military strength of a country. 

                                                   A knapsacka rucksack　　　Source:National Diet Library

The randoseru has had reconstruction and improved quality continued in Japanese culture, for citizens so that knowledge acquisition and information may be transmitted certainly.